Product Marketing Manager, Pressable

About Pressable:

Part of the Automattic family of companies, Pressable is one part WordPress managed hosting and one part services innovation, empowering organizations from small agencies to giant clients to scale their business on the WordPress platform. Pressable’s platform elevates the WordPress experience with developer tools, cloud management, security, and analytics, so that companies can build and deploy their digital experiences faster than ever.

Founded in 2010, Pressable follows Automattic’s distributed team model with employees all over the world. We engage the most forward-thinking minds regardless of location, and give them the best resources to perform the finest work of their careers.

About the Role:

At Pressable, we’re looking for a hands-on Product Marketing Manager who can develop and execute on our strategic positioning and messaging. In this role, you’ll break down our existing ICPs and refine them. You’ll work to turn the messaging into targeted campaigns that speak directly to our audiences. You’ll drive product adoption, support sales with targeted materials, and work cross-functionally to ensure every campaign aligns with Pressable’s growth goals.

Key Responsibilities:

Strategy: Build and execute positioning and messaging that sets Pressable apart in managed WordPress hosting. Leverage in-depth market research to understand audience needs, identify opportunities, and drive meaningful, targeted messaging.
Persona Development: Go beyond surface-level insights by refining and expanding our buyer personas, ensuring an in-depth understanding of our audiences and what makes them tick. Use this research to define and align targeting strategies across paid, SEO, and social.
Campaign Execution: Design and manage end-to-end product campaigns, translating strategy into actionable, high-impact initiatives across multiple channels. Measure and optimize in real-time to ensure continuous improvement.
Sales & Customer Enablement: Develop strategic sales enablement tools—such as one-pagers, battlecards, and competitor insights—that empower our sales team to communicate Pressable’s value effectively.
Collaboration: Partner closely with growth marketing, product, sales, and customer success teams to align messaging across all touchpoints, ensuring consistent and powerful communication.
Content Development: Oversee the creation of campaign-specific content that resonates with target audiences. Work closely with content creators and agencies to ensure messaging is aligned with strategic positioning.
Innovation: Move fast, make data-driven decisions, and bring creative ideas to the table. Be a self-starter ready to take the lead in building and adapting campaigns quickly.
Qualifications:

5+ years of experience as a Product Marketing Manager or in a similar role within the hosting or web development industry; experience marketing to the WordPress hosting or development industry is a plus.
Demonstrated success in building strategic positioning and messaging, launching effective go-to-market campaigns, and engaging a technical audience.
Strong understanding of audience segmentation, targeting, and persona development, with the ability to conduct deep customer research and translate findings into actionable strategies.
Self-starter with a hands-on approach and the willingness to dive into campaign execution, make quick decisions, and adapt as needed.
Excellent cross-functional skills, able to drive alignment and collaborate effectively with growth marketing, product, sales, and customer success teams.
Analytical and results-driven, with the ability to monitor KPIs, interpret data, and iterate on campaigns for optimal performance.
As a part of our fully distributed team, you can live anywhere in the world. Effectiveness in this role will mean occasionally shifting hours across weekends and odd hours to best coordinate with our global team.

Perks & Benefits of Joining Pressable!

Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision)
Matching 401(k) for US-based staff
Life and Disability Insurance for US-based staff (100% Paid Life, & LTD)
Work from home with home office setup and coworking allowances
Open vacation policy (no set number of days per year)
Hardware and software, books or conferences that promote continued learning
Salary range: $95,000-140,000 USD Please note that whilst salary ranges are presented here in USD, we will pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.

So, are you ready to embark on this thrilling WordPress adventure? We can’t wait to welcome you to the Pressable team and empower you to make the web a better place. Come join us in crafting an exceptional customer experience and revolutionizing the world of WordPress hosting. Apply now and let’s build something amazing together!